The wonderful limited release from Jack Daniel's pays tribute to the old White Rabbit Saloon opened by Jack Daniel himself in Lynchburg's town square 120 years ago. While everyone is familiar with Jack Daniel's famous Old No. 7 Tennessee Whiskey, his saloon was equally famous until prohibition put an end to the popular gathering place. It has been said that is was so popular as Jack himself was known to 'shout the bar' on occasion.